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John Lassen

PRODUCT STRATEGY

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USER RESEARCH

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SERVICE DESIGN

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MARKET RESEARCH​

Welcome

Just a bit about me...

I am a strategic researcher / service  designer with a track record of identifying opportunities for new products, mapping out  services to iterating improvements  along key customer journeys, and defining the long-term vision for my value stream. I am skilled at translating individual pain points to future capabilities while outlining the potential business impact of those changes. My core strengths lie in distilling complex topics into a cohesive vision to engage and motivate multi-disciplined teams and stakeholders alike.

Case studies


Development of the AI HR Knowledge Base Assistant
 

Provided input into the product's direction including setting acceptance criteria, informing the roadmap and identifying potential pitfalls. AI tool is used by thousands of employees that streamlines and reduces HR tickets.

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Shifted Chargebee's Market Understanding and Disrupted Product Strategy
 

Re-organised the entire customer database, market research and identified huge product opportunities. Shifted Chargebee's perception of the market, and what direction they needed to focus on.

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Provided Insights on How Chargebee Needs to Capitalise on the AI Boom
 

Set a solid foundation for Chargebee to understand AI space and guided the team to create an impactful solution.

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Led Chargebee's Atomic Pricing Product
 

Complete ​end-to-end project - created the research strategy, figured out the right problem to solve and conducted multiple rounds of concept testing. Reshaped the final product and was stated as a blueprint for how products should be built at Chargebee.​

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Building FedEx's E-commerce Proposition
 

Assigned to the project that outlined the future of FedEx's e-commerce shipping tool. Centred the project on the user to ensure the solution perfectly met the needs of our audience.

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Reshaped How a Multi-national Legacy Bank Considers Customer Interaction
 

Multinational real estate bank commissioned Backbase to digital transform their loans process. My work shifted the Backbase's role from project executer to strategic partner.

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Projects
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