John Lassen

PRODUCT STRATEGY

USER RESEARCH

UX RESEARCH

MARKET RESEARCH

Welcome

Just a bit about me...

Strategic researcher with a track record of identifying opportunities for market-ready products. Skilled in both market research and qualitative/quantitative UX research. I have a passion for validating ideas, aligning them with user needs and maximising their impact for the business. My work to date has shaped roadmaps, de-risked decisions, and helped launched several products.

Case studies

Shifting Chargebee's Market Understanding and Disrupting Product Strategy

Re-organising our entire customer database, providing market research and identifying huge product opportunities to shake up how Chargebee's perceives the market, and what direction we need to focus

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Providing Insights on How Chargebee Needs to Capitalise on the AI Boom

Setting a solid foundation for Chargebee to understand AI space and guiding the team to create an impactful solution

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Strategically Leading Chargebee's Atomic Pricing Product

Complete end-to-end project - creating the research strategy, figuring out the right problem to solve and conducting multiple rounds of concept testing. Completely reshaping the final product and was stated as a blueprint for how products should be built at Chargebee.

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Building FedEx's E-commerce Proposition

Building the future of FedEx's e-commerce shipping tool. Taking a completely user-centric approach to ensure our solution perfectly meets the needs of our audience.

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Reshaped How a Multi-national Legacy Bank Considers Customer Interaction

Multinational real estate bank commissioned Backbase to digital transform their deal process. My work shifted the Backbase's role from project executer to strategic partner.

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Projects